Design is much more approachable than you might think, and I can understand why you might not think so.
If you’ve spent any time with a designer, you might have noticed we’re a little… different.
Case in point: our Creative Director chooses cough medicines based on how well its color matches her personal aesthetic (and I love her for it).
If you’re not familiar with design, that level of attention to detail might be difficult to appreciate, and I’d like to help clear up a lot of the mystery around why designers spend so much time making choices.
Whether you’re talking about product design, fashion design, experiential design, or anything other kind of design, it’s all a series of making choices. That’s all it is.
Design is the process of making choices.
Consider the iPhone; one of the most amazing objects humans have ever created.
How did it get here? It didn’t just appear one day. It was designed. It was brought into reality by a dedicated team of people who were making decisions over the course of years.
“Do we use aluminum or stainless steel for this part?”
“Should we use 3M glass, or have it custom-made?”
Every single detail of the phone is the result of someone making a decision. Make enough choices, and eventually you get one of the most revolutionary products in human history.
It’s literally the product of making choices.
The lives we lead are the results of the choices we make. With every decision made, you are designing your life.
Very few people actively take control of this process, and instead, live a life that doesn’t fit quite right. It’s like getting a suit off the rack versus having one tailor made. One takes a little more effort, but fits you exactly.
It’s usually about here that people who are uncomfortable realizing they’ve created the life they’re living like to say, “But things happen to me that I have no control over! It’s not my fault!”
Sure, random things might happen to you that you have no control over, but I’ve met a lot more people who have made bad choices than have been hit by a meteorite.
Your life is a lot more about how you choose to act than it is the situation you’re in.
Your choices are more powerful than your circumstances, and that is the beauty of good design.