Chicago is a relatively flat city with a pretty good bike lane system, which makes it ideal for getting around on fixie. This really pleases the hipster streak in me (I own and ride a fixed gear bike), and that’s why I picked today’s Design We Love.
Bicycles are one of the most efficient ways to get a human from point A to point B. They’re simple, elegant, and incredibly useful which makes them one of the best designed objects in human history. What could match it?
Enter Musguard, a mudguard for bicycles & brainchild of Jurij.
It is a mudguard intended for fixed gear bicycles that was a successful Kickstarter project in 2013 with beginnings in 2003.
Jurij’s hard work over a decade created a product that’s durable, easy to use, and portable.
You can go down the 10 principles of good design, and check off each one. It’s ✓innovative, ✓useful, ✓aesthetic, ✓understandable, ✓unobtrusive, ✓honest, ✓sustainable, ✓thoroughly considered, ✓environmentally conscious, and as little design as possible; ✓nothing extra is included.
That’s why I highly suggest you check it out, even if you don’t ride a bike. Looking through the history of its development gives you a great behind-the-scenes look into what great design takes in terms of time, thinking, and hard work to create something so deceptively simple.